Exact match: price by SKU
| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
| 1 | SKU | Product | Price | Look up | Price | |
| 2 | A101 | Desk lamp | 24.99 | A103 | ||
| 3 | A102 | Monitor stand | 39 | |||
| 4 | A103 | USB hub | 18.5 | |||
| 5 | A104 | Webcam | 54.9 |
Formula: F2: =VLOOKUP(E2,A2:C5,3,FALSE)
Result: 18.5
Finds A103 in column A and returns the 3rd column of A2:C5. FALSE demands an exact match.